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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: PR agency
How to create a knock-out case study
Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website copy, as material for media relations, on social media channels, in outbound telemarketing, and in many more ways. Here’s how to develop … Continue reading
Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts
CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused on driving revenue growth for clients, has been tapped to lead the messaging and public relations efforts for Right On Interactive. Based … Continue reading
Beware the bait and switch
No one likes surprises, especially when their job is on the line. So it’s surprising how many PR agencies go into a new business pitch and fail to explain who will actually be doing the work on the new account. … Continue reading
Welcome Braintree!
Welcome to our newest client, Braintree, an online payments provider for many of the fastest-growing and most discerning online businesses in the world. Clarus Communications is tasked with delivering public relations strategies and activities that drive sales leads and increase brand awareness … Continue reading
Welcome to the new staff reporter: you!
Newspapers and trade publications have gone through a sea-change in the last decade. This has ramifications for businesses that rely on public relations to help tell their story. Circulation at daily newspapers has plummeted and continues to fall, causing some … Continue reading
During interviews, three’s company
We’ve all heard the saying: two’s company, three’s a crowd. But not when it comes to phone interviews with a reporter. When we arrange interviews for our clients by phone, our standard operating procedure is to arrange a conference call … Continue reading
PR BS: What your PR firm says and what it really means
It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most of the time, the knocks against the industry are deserved. When talking to potential new clients, its common for us to find … Continue reading
The art of interviewing
Talking to a reporter is dramatically different from chatting with your pals about business at a golf outing. Your friends probably don’t have an agenda, a deadline or an editor to please. And your conversations won’t be aired in public … Continue reading
When times are tough, PR is crucial
We were sad to learn that two public relations firms closed recently in Indianapolis. We work with many companies in Indianapolis. This news shows that in Indy–like just about every other city in the country–the economy is taking a toll … Continue reading
How to measure the success of PR
When we first started in the public relations business, we measured our success by the number of clips we generated for a client. Some in the business even measured column inches and assigned an advertising value to them. These were … Continue reading