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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: PR measurement
The Dividends of PR
Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. In that sense, it is like a stock: you invest in the equity because you expect it to increase in value and … Continue reading
Four unexpected benefits of business awards
Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks are full of awards applications. Like seasonal allergies, these pesky awards applications seem to come on strong in March and April. As … Continue reading
Is Your Social Media Program a Success?
Social media is still relatively new, and marketers are trying to understand how these channels can be leveraged to drive results. Now that marketers are engaging social media, the next question is how to measure its success. Most companies measure … Continue reading
A Modern Definition of PR?
In September 2011, the Public Relations Society of America (PRSA) set out to update its definition of PR to accurately define public relations in the modern era. This was needed, the association said, “given the radical changes that have impacted … Continue reading
5 steps to drive sales leads via content marketing
We talked last time about how to create valuable marketing content. Now it’s time to get down to real business: how content marketing can help you drive sales leads. There are two main keys to success when it comes to … Continue reading
QR codes in PR
As a B2B public relations firm, we constantly preach about the need to tie public relations to sales, and we’ve written extensively about how to do this. In our view, the best thing we can achieve for our clients is … Continue reading
PR BS: What your PR firm says and what it really means
It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most of the time, the knocks against the industry are deserved. When talking to potential new clients, its common for us to find … Continue reading
PR drives revenue
If you think that public relations is just for brand building, you’re wrong. PR also can be an inexpensive and very effective way of filling your sales pipeline and keeping it full. This isn’t theoretical. We have clients who are … Continue reading
How to measure the success of PR
When we first started in the public relations business, we measured our success by the number of clips we generated for a client. Some in the business even measured column inches and assigned an advertising value to them. These were … Continue reading
How to succeed in PR using social media
Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects. It also is a fantastic tool for PR practitioners looking to turbocharge their efforts. Here are three ways PR practitioners can use … Continue reading