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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: PR
Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The trick is finding a customer with a good story who is willing to tell it to the media. Here are some ways to … Continue reading
Don’t bring a knife to a gun fight
Whether you are building a home, baking a cake or developing a marketing plan, the key is using the right tools. Think of scissors vs. knives. They both have a sharp edges and can make a cut, but you wouldn’t … Continue reading
Posted in Brand Awareness, Lead Generation, Media Relations, Messaging, PR, Public Relations, Sales
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5 steps to drive sales leads via content marketing
We talked last time about how to create valuable marketing content. Now it’s time to get down to real business: how content marketing can help you drive sales leads. There are two main keys to success when it comes to … Continue reading
7 ways to develop valuable marketing content
Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable content can help attract and engage prospects by delivering high quality information that’s aimed at educating – not selling – allowing prospects … Continue reading
PR BS: What your PR firm says and what it really means
It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most of the time, the knocks against the industry are deserved. When talking to potential new clients, its common for us to find … Continue reading
What makes a good message?
Those who know us at Clarus often equate us with messaging. It’s one of our specialties and something we really enjoy doing for our clients. Messaging is a crucial first step in any public relations program. Being able to talk … Continue reading
Punctuation saves lives
If you don’t believe that punctuation saves lives, take a look at these two sentences containing identical words but different punctuation: Let’s eat Grandma! Let’s eat, Grandma! While this is a funny illustration, using the wrong punctuation can change the … Continue reading
Posted in Clarus Communications, PR, PR agency, Public Relations
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How to increase search rankings using PR
We were asked recently about the best way to increase a company’s ranking on Google, Bing, Yahoo and other search engines, and whether public relations can help with this effort. PR definitely can help increase your search rankings by appropriately … Continue reading
Posted in Brand Awareness, Online Marketing, PR, Public Relations, Social Media
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How to succeed in PR using social media
Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects. It also is a fantastic tool for PR practitioners looking to turbocharge their efforts. Here are three ways PR practitioners can use … Continue reading
When Times Are Tough, Keep Communicating
During a recession or economic downturn, many organizations look for ways to trim expenses until revenues pick up again. Often the first areas to be cut are marketing and public relations. However, it’s during the rough times that communicating with … Continue reading
Posted in Brand Awareness, Clarus Communications, Lead Generation, PR, PR agency, Sales
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