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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Public Relations
The Dividends of PR
Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. In that sense, it is like a stock: you invest in the equity because you expect it to increase in value and … Continue reading
It’s the information, stupid
When talking with a prospective client recently, we were asked to discuss a PR program that failed and why it failed. That’s an important question. Our answer: PR programs that fail usually do so because of a lack of information … Continue reading
How to create a knock-out case study
Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website copy, as material for media relations, on social media channels, in outbound telemarketing, and in many more ways. Here’s how to develop … Continue reading
Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The trick is finding a customer with a good story who is willing to tell it to the media. Here are some ways to … Continue reading
Grads: PR is a top-ranked career
For the third year in a row, public relations has been named one of the top-ranked careers for new graduates by several publications. With greater transparency into organizations made possible by social media and real-time news publishing, the role of … Continue reading
Four unexpected benefits of business awards
Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks are full of awards applications. Like seasonal allergies, these pesky awards applications seem to come on strong in March and April. As … Continue reading
Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts
CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused on driving revenue growth for clients, has been tapped to lead the messaging and public relations efforts for Right On Interactive. Based … Continue reading
Beware the bait and switch
No one likes surprises, especially when their job is on the line. So it’s surprising how many PR agencies go into a new business pitch and fail to explain who will actually be doing the work on the new account. … Continue reading
Messaging Squared
We recently finished a messaging project for a new client, Right On Interactive, and love how they have adopted their messaging. Right On Interactive (www.rightoninteractive.com) offers a customer lifecycle marketing software solution that helps organizations win, keep and grow customers. … Continue reading
A Modern Definition of PR?
In September 2011, the Public Relations Society of America (PRSA) set out to update its definition of PR to accurately define public relations in the modern era. This was needed, the association said, “given the radical changes that have impacted … Continue reading