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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Sales
The Dividends of PR
Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. In that sense, it is like a stock: you invest in the equity because you expect it to increase in value and … Continue reading
Four unexpected benefits of business awards
Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks are full of awards applications. Like seasonal allergies, these pesky awards applications seem to come on strong in March and April. As … Continue reading
A Modern Definition of PR?
In September 2011, the Public Relations Society of America (PRSA) set out to update its definition of PR to accurately define public relations in the modern era. This was needed, the association said, “given the radical changes that have impacted … Continue reading
Don’t bring a knife to a gun fight
Whether you are building a home, baking a cake or developing a marketing plan, the key is using the right tools. Think of scissors vs. knives. They both have a sharp edges and can make a cut, but you wouldn’t … Continue reading
Posted in Brand Awareness, Lead Generation, Media Relations, Messaging, PR, Public Relations, Sales
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5 steps to drive sales leads via content marketing
We talked last time about how to create valuable marketing content. Now it’s time to get down to real business: how content marketing can help you drive sales leads. There are two main keys to success when it comes to … Continue reading
7 ways to develop valuable marketing content
Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable content can help attract and engage prospects by delivering high quality information that’s aimed at educating – not selling – allowing prospects … Continue reading
QR codes in PR
As a B2B public relations firm, we constantly preach about the need to tie public relations to sales, and we’ve written extensively about how to do this. In our view, the best thing we can achieve for our clients is … Continue reading
Lead generation through social media? You bet!
by guest blogger Jenny Vance, LeadJen Companies spend a lot of money building their social media presence. Most of the time this consists of pushing content out and gathering followers. But there’s a virtually untapped way to use social media … Continue reading
Posted in Online Marketing, Outsourcing, Sales, Social Media
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BlackBerry’s Black Eye
Research in Motion, Inc. (RIM), BlackBerry’s parent company, has had a bad week. And if you listen to the word on the street, it may not get any better. In fact, this might be the beginning of the end. BackBerry’s … Continue reading
PR BS: What your PR firm says and what it really means
It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most of the time, the knocks against the industry are deserved. When talking to potential new clients, its common for us to find … Continue reading