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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Social Media
The Dividends of PR
Like the gift that keeps on giving, public relations has a shelf life beyond the initial contract period. In that sense, it is like a stock: you invest in the equity because you expect it to increase in value and … Continue reading
How to create a knock-out case study
Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website copy, as material for media relations, on social media channels, in outbound telemarketing, and in many more ways. Here’s how to develop … Continue reading
Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The trick is finding a customer with a good story who is willing to tell it to the media. Here are some ways to … Continue reading
Grads: PR is a top-ranked career
For the third year in a row, public relations has been named one of the top-ranked careers for new graduates by several publications. With greater transparency into organizations made possible by social media and real-time news publishing, the role of … Continue reading
Four unexpected benefits of business awards
Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks are full of awards applications. Like seasonal allergies, these pesky awards applications seem to come on strong in March and April. As … Continue reading
Is Your Social Media Program a Success?
Social media is still relatively new, and marketers are trying to understand how these channels can be leveraged to drive results. Now that marketers are engaging social media, the next question is how to measure its success. Most companies measure … Continue reading
Messaging Squared
We recently finished a messaging project for a new client, Right On Interactive, and love how they have adopted their messaging. Right On Interactive (www.rightoninteractive.com) offers a customer lifecycle marketing software solution that helps organizations win, keep and grow customers. … Continue reading
The media is changing. How you can keep up.
Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a company name), and a reporter forgot about an interview; and that was just last week. Clearly something is afoot in the world … Continue reading
5 steps to drive sales leads via content marketing
We talked last time about how to create valuable marketing content. Now it’s time to get down to real business: how content marketing can help you drive sales leads. There are two main keys to success when it comes to … Continue reading
7 ways to develop valuable marketing content
Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable content can help attract and engage prospects by delivering high quality information that’s aimed at educating – not selling – allowing prospects … Continue reading