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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Uncategorized
Beware the bait and switch
No one likes surprises, especially when their job is on the line. So it’s surprising how many PR agencies go into a new business pitch and fail to explain who will actually be doing the work on the new account. … Continue reading
How to engage bloggers
It doesn’t take a background in journalism anymore to be an influential reporter. Bloggers are online all the time talking about everything. Some of these bloggers are very knowledgeable and may be even more influential than the most prestigious print … Continue reading
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5 steps to a comment-worthy blog
Have you thought about writing a blog but don’t know how to get started? Here are a few tips that will make your writing easy and your blog more interesting to read. Be original. People are interested in reading a new … Continue reading
Posted in Online Marketing, PR agency, Public Relations, Social Media, Uncategorized
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How to succeed in PR using social media
Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects. It also is a fantastic tool for PR practitioners looking to turbocharge their efforts. Here are three ways PR practitioners can use … Continue reading
RT: Help, I’m drowning
As Bob Dylan said, the times they are a-changing. That’s especially true when it comes to traditional media, such as magazines, newspapers, television and radio. Over the past few years, hundreds of traditional media outlets have closed their doors. It’s … Continue reading
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A quick start to 2011
A couple of Clarus Communications' clients are getting the year off to a fast start with coverage this week in BtoB Magazine, one of their target publications. LeadJen and their customer WebLink were featured in a case study demonstrating how … Continue reading
Posted in Uncategorized
Tagged BtoB Magazine, Clarus Communications, Delivra, lead generation, LeadJen, marketing, PR, public relations, sales, social media
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Social media content is everywhere
If you’re having trouble making time for social media, you’re not alone. R2integrated recently conducted a survey of 296 marketing professionals who use social media. When asked to select the single biggest mistake they've made with social media, 37.8 percent … Continue reading
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Tagged blog, Clarus Communications, content, PR, public relations, social media
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AdAge: Public relations firms “get” social media
AdAge recently published “The PR Factor 2010,” a special section of the publication. Here’s an excerpt: The smartest marketing companies and brand teams have already figured it out: Public relations firms get social media. Brands are becoming more strategic about … Continue reading
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Are you a Branding “Virgin?”
I remember watching Richard Branson’s reality show a few years ago. He put a bunch of entrepreneurs through crazy challenges and the winner won a position in his company. I thought he was a bit nuts at the time, but … Continue reading
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Hire internally or outsource?
Supporters of hiring internal public relations professionals instead of outsourcing to an agency or consultant point to a number of reasons for this decision that don’t always hold up in the real world: Myth: An internal person will be 100 … Continue reading
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Tagged Clarus Communications, media relations, outsourcing, public relations
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