Category Archives: Web/Tech

The media is changing. How you can keep up.

Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a company name), and a reporter forgot about an interview; and that was just last week. Clearly something is afoot in the world … Continue reading

Posted in Brand Awareness, Clarus Communications, Content marketing, Crisis Management, Media Relations, Messaging, Online Marketing, Public Relations, Social Media, Web/Tech, Writing | Leave a comment

Is Wikipedia worth the trouble?

In the online world, Wikipedia is a powerhouse, consistently ranking in the top 10 of searched pages online. But Wikipedia also has a reputation for being a diva, with strict submission standards and laborious attribution requirements. Which makes many people … Continue reading

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BlackBerry’s Black Eye

Research in Motion, Inc. (RIM), BlackBerry’s parent company, has had a bad week. And if you listen to the word on the street, it may not get any better. In fact, this might be the beginning of the end. BackBerry’s … Continue reading

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Think like a Boy Scout: Be Prepared!

Founded in 1910, the Boy Scouts of America will celebrate its 100th anniversary this year.  Since its founding, more than 115 million merit badges have been earned by Boy Scouts, most of them in First Aid, Swimming, Camping, Cooking and … Continue reading

Posted in Online Marketing, PR, Web/Tech | Leave a comment