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Categories
Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Category Archives: Writing
It’s the information, stupid
When talking with a prospective client recently, we were asked to discuss a PR program that failed and why it failed. That’s an important question. Our answer: PR programs that fail usually do so because of a lack of information … Continue reading
How to create a knock-out case study
Customer use-cases are helpful and versatile tools for marketers. They can be used as marketing collateral, as website copy, as material for media relations, on social media channels, in outbound telemarketing, and in many more ways. Here’s how to develop … Continue reading
Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The trick is finding a customer with a good story who is willing to tell it to the media. Here are some ways to … Continue reading
Grads: PR is a top-ranked career
For the third year in a row, public relations has been named one of the top-ranked careers for new graduates by several publications. With greater transparency into organizations made possible by social media and real-time news publishing, the role of … Continue reading
The media is changing. How you can keep up.
Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a company name), and a reporter forgot about an interview; and that was just last week. Clearly something is afoot in the world … Continue reading
7 ways to develop valuable marketing content
Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable content can help attract and engage prospects by delivering high quality information that’s aimed at educating – not selling – allowing prospects … Continue reading
Welcome to the new staff reporter: you!
Newspapers and trade publications have gone through a sea-change in the last decade. This has ramifications for businesses that rely on public relations to help tell their story. Circulation at daily newspapers has plummeted and continues to fall, causing some … Continue reading
Is Wikipedia worth the trouble?
In the online world, Wikipedia is a powerhouse, consistently ranking in the top 10 of searched pages online. But Wikipedia also has a reputation for being a diva, with strict submission standards and laborious attribution requirements. Which makes many people … Continue reading
Your communications budget was decimated? That’s not so bad
It’s no secret that we at Clarus Communications love words. So we were delighted to find this article, 10 Words That Don’t Mean What You May Think They Do, written by Mark Nichol and originally published in DailyWritingTips. 10 Words … Continue reading
Posted in Grammar, Writing
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Media campaign tactics that work
By guest blogger Brian Boden A media campaign typically includes a variety of media tools being used in tandem with one another to pitch a common, thematic message. The campaign may consist of a mix of such resources as: announcements, … Continue reading
Posted in Brand Awareness, Messaging, Online Marketing, Writing
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