Clarus is the real deal. From developing strategic communication plans to executing specific programs, Clarus knows how to produce impactful results. Their counsel is steeped in both experience and integrity. They have my highest recommendation.

— Joanie Rufo
Initiate Consulting LLC

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March 18, 2008 E-mail marketing — a bright star in a dim economy DMNews
March 13, 2008 Best practices for post-merger e-mail marketing BToBOnline
March 6, 2008 Businesses struggle to phase in phased retirement Financial Week
February 20, 2008 Direct Prospects to Your Tradeshow Booth The ClickZ Network
February 17, 2008 Online Match-Ups for Older Workers and Jobs Wall Street Journal
January 15, 2008 Small Biz Bites Blog: The Age of the Contractor The New York Times
January 10, 2008 Web 2.0 e-commerce technology will become mainstream in 2008, study says Internet Retailer
January 6, 2008 The Dangers of YouTube -- for Marketers, Anyway PCWorld.ca
January 4, 2008 Five predictions for the e-marketing space in 2008 The Wise Marketer
December 20, 2007 Looking ahead: E-mail marketing in 2008 BToBOnline
December 14, 2007 NAILED IT: DM News spends a few minutes with Scott Madlener, EVP of interactive marketing, Performance DM News
December 6, 2007 Waste company e-mail campaign drives trade show success BToBOnline
November 17, 2007 Not Ready To Quit Newsweek
November 17, 2007 Scientists return to help The Cincinnati Enquirer
November 11, 2007 Variety of Web sites target older job-seekers Kiplinger’s Personal Finance
October, 2007 Halloween Email Advice: How to Revive Your Dead Email Subscribers MarketingProfs
Sept. 2, 2007 Spare Change: my two cents on making a difference with social marketing SocialMarketing.com (blog)
Aug. 16, 2007 E-mail marketing secrets & lies: Building opt-in lists BtoB
July 30, 2007 How hard will tight credit hit? The Dow tumbled 585 points last week, the largest weekly point loss in five years. Christian Science Monitor
July 23, 2007 Wanted: Retired experts —
YourEncore helps match retired boomers with businesses that need short-term consultants
Indianapolis Star
June 27, 2007 Rapper's Delight Entrepreneur
May 24, 2007 When They Say You Are a Spammer The New York Times
May 2, 2007 E-mail Overload: A Solution ClickZ
Jan. 10, 2007 If You Phone Them, They Will Come: NBA's Grizzlies Boost Attendance by Leaving Voice Mails for Fans AdAge
Dec. 20, 2006 Sign of the Times ArticlesAlley.com
Dec. 1, 2006 The Battle For Talent: Hiring Skilled Workers When the Unemployment Rate is Falling Small Business Review
Oct. 9, 2006 Progeny LMS Reaches Agreements With Strategic Wireless Partners To Develop Advanced Technology Solutions Broadband Wireless Exchange
Summer 2006 Law Firm of Michael McMains The Purdue Pharmacist
May 29, 2006 Beware of e-Sundays Newsweek
April 27, 2006 These Boots Were Made for Loyalty: DSW launches Reward Your Style e-newsletter Chief Marketer
March 2006 The Scotts Company Sends Custom Lawn & Gardening Advice to 750,000 Via ExactTarget Messaging News