Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Materials Development
Most communications marketing programs include the development of written materials. These can include printed materials, such as brochures or product sell sheets, or electronic materials such as websites, email or eNewsletters. In addition, public relations programs often require the use of news releases, case studies, whitepapers and other materials. We prepare collateral items and can work with outside designers if graphics are needed.
Client: ExactTarget
Location: Indianapolis
Frustrated with lackluster results being delivered by its PR agency, ExactTarget hired Clarus Communications to revitalize its program. An on-demand email service provider, ExactTarget never had a strategic messaging platform. Clarus worked with company executives to craft this document, a crucial marketing tool in an industry that was becoming a commodity. Executives were thoroughly media trained. Then, we identified in ExactTarget a goldmine of information waiting to be tapped in the company's database of aggregated user information and client case studies. We embarked on an integrated approach of well-documented research studies interspersed with customer problem-solution stories that hit on key issues in the industry. Within three years, the company grew its customer base from 2,200 to more than 5,500, with PR outpacing all other lead sources.