Results-Driven Public Relations and Social Media
Clarus Communications is a public relations firm that helps your business grow. We work with you to develop unique messaging, then help you tell your story to the right audiences. Our custom developed media relations and social media engagement plans drive prospects to your website, resulting in increased sales.
Media and Analyst Relations
A media or analyst relations program works toward many goals in public relations and marketing plans: to launch a new business or product, boost sales, build awareness or attract a buyer. Interacting with reporters and analysts is a skill that involves timing, industry knowledge, trust and reliability. We have long-term relationships with reporters and analysts because we know how to deliver what's important to them: good information at the right time. Our programs include proactive positioning, news release generation, interview management, byline article writing, reporter deskside briefings and meetings, and industry award nominations.
Client: YourEncore
Location: Indianapolis
In order to grow and survive, today's leading companies must innovate at an increasing pace. To do this they must look outside their own organization for new products and ideas. This is the idea behind YourEncore, which helps companies accelerate innovation by connecting them with retired scientists and engineers. Having worked with Clarus Communications at three previous companies, YourEncore's new director of marketing knew Clarus could help YourEncore grow its business. Within the first few months, YourEncore was featured in Fortune, IndustryWeek, BusinessWeek, LA Times and Indianapolis Star. Clarus Communications received three industry awards for the program custom developed for YouEncore.
Client: Watchfire Digital Outdoor
Location: Danville, Ill.
Watchfire Digital Outdoor is the new LED billboard division of a 70-year-old on-premise sign manufacturer. Competing against Goliaths in the digital billboard industry would take guts, a great product and an aggressive PR program. Watchfire's new billboard division director hired Clarus Communications after working with our team in his previous career. Clarus developed a message platform that focused on what makes Watchfire different from other LED billboard manufacturers, and then developed PR tactics that included specific lead generation components. In just months, Clarus generated PR leads resulting in millions of dollars in billboard sales.
Client: SubscriberMail
Location: Lisle, Ill.
An avid reader of our clients' blogs, we came across a new post late one night by our client at SubscriberMail. The post consisted of some very funny and irreverent — yet helpful — information for the email industry. We knew this deserved broader exposure and dashed off an email asking the client to take down the blog post so we could repurpose the material as a fun news release. The news release was distributed the next day and, as expected, had tremendous viral pick up among bloggers and industry pundits who appreciate news with a clever twist. Now, we are first on our client's list when he has a good story idea to share.
Client: Performance Communications Group
Location: Chicago
Performance Communications Group (PCG) is an interactive marketing group with a twist — they are the developers of ISAT, a patent-pending technology that enables organizations to build banner ads that can be personalized for the viewer. To showcase this capability, Clarus Communications positioned their main technologist as an expert with reporters, placing byline articles and showcasing his whitepapers. One whitepaper garnered 50 solid leads within a week of our PR effort.