Welcome to Persuasion!

Thanks for reading Persuasion.  We hope you’ll come back frequently to hear our take on what’s going on in the world of PR.  Here we’ll tackle broad issues that impact the practice of persuasion, such as measurement, transparency, integrity and effectiveness, as filtered through our experiences and the experiences of the people we work with.

We hope this blog will help generate meaningful discussion about topics that are important to serious communications  professionals.

Please feel free to chime in with comments.

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