The New Year is the
perfect time to improve your media interviewing skills. Here are some resolutions that will help you connect with reporters:
-
Develop memorable messaging. Have three key points for every interview.
-
Set the tone for the interview. Bridge back to
your messages when the questioning gets off topic. -
Have
a plan . Decide in advance what you want to get out of the interview. -
Anticipate
questions. Research the reporter’s previous articles and be up-to-speed on hot industry issues. -
Use
memorable language. Most quotes chosen for articles use compelling language or tell a story. -
Tell
the truth. A solid reporter will verify what you say. -
Invest
in media training. An investment in just a few hours of
intensive training pays long term dividends.
–Linda Muskin