Summer News Season: Hot or Not?

As a Chicago radio news reporter for 15 years, I remember summer time having its own distinct rhythm. The news business doesn’t run on hyperdrive in summertime because many newsmakers and the people who cover them are on vacation. As a result, summer days lacked the hard edge I was accustomed to.

But that didn’t mean that we stopped covering news.  Just the opposite.  An interesting thing happened in the summer:  the lack of “hard” news meant there was more time for features—both business and lifestyle.

Some people think that summer is a good time to put their PR efforts on hiatus.  Wrong. From my perspective, there are reporters who are hungry to cover your news at this time.

Why would you want to sleep through that?

–Michelle Damico

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