We love surveys. They can confirm hunches, provide insights and uncover trends that can be used as part of a thought leadership PR campaign.
That’s why I’m so intrigued to hear that LinkedIn has launched a new polling feature that lets users turn other members into focus groups.
While we may not rely on LinkedIn data as definitive, the feature provides a nice way to test the waters before committing budget to a full-blown study.
The LinkedIn service lets members target polls to a specific professional audience, and then analyze the results. Poll results can be broken down by various demographic factors to determine how people respond to questions.
Polling within a member's own LinkedIn network is free, but costs start at $50 if you poll outside your network.