The first step to every good PR program is knowing how to talk about your company, product or service in a way that makes reporters want to hear more. In the public relations business, that’s called messaging.
The idea seems intuitive but this is where most PR programs start to fall down. Most executives know their businesses well; they just don’t know the right phrases to capture what makes them truly unique.
Illinois Meetings + Events interviewed Clarus’ Linda Muskin to get her take on what makes PR successful. Needless to say, messaging was her #1 suggestion.
Read the article here.