PR makes the most of small marketing budgets

Budget cuts have become familiar for many marketing managers.  Yet the pressure to produce hasn’t diminished.

How can marketing managers maintain a high level of awareness for their brands and continue to drive leads on small budgets?

That’s the subject of my article in this week’s DM News.

I offer three inexpensive and easy tactics:

  1. Offer customers and prospects something useful, then promote that offering through an online channel like a blog, e-newsletter or Twitter.
  2. Leverage in-house experts for media interviews, speaking opportunities and for commentary on industry blogs, etc.
  3. Ensure your company stays relevant to your customers by commenting on trends and offering advice on industry issues.

The entire article can be viewed here.

–Mara Conklin

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