Budget cuts have become familiar for many marketing managers. Yet the pressure to produce hasn’t diminished.
How can marketing managers maintain a high level of awareness for their brands and continue to drive leads on small budgets?
That’s the subject of my article in this week’s DM News.
I offer three inexpensive and easy tactics:
- Offer customers and prospects something useful, then promote that offering through an online channel like a blog, e-newsletter or Twitter.
- Leverage in-house experts for media interviews, speaking opportunities and for commentary on industry blogs, etc.
- Ensure your company stays relevant to your customers by commenting on trends and offering advice on industry issues.
The entire article can be viewed here.