Department heads, managers and business owners are going through the annual tradition of carving…not the turkey but the budget estimated for 2010.
As pundits watch the process, they forecast whether expenditures will be up or down next year. In the case of public relations, one outlet managed to predict both an increase and a decrease in PR spending in the same article.
Regardless if your public relations investment is more or less than it was this year, it should be designed to achieve specific, measureable goals.
We work with some pretty sharp companies that use our PR efforts and tie the results to leads, sales and lifetime customer value.
If you want to know more about how to measure your public relations to make sure you get the ROI you want, get in touch with me lmuskin@teamclarus.com or call 847.432.7300.
–Linda Muskin