Monthly Archives: October 2010

Hire internally or outsource?

Supporters of hiring internal public relations professionals instead of outsourcing to an agency or consultant point to a … Read More

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Timely news can rack up big exposure

In a recent episode of “The Good Wife,” media counselor Eli complained that “we just gave them their … Read More

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Positioning, branding, messaging. Oh, my!

Clients often ask what the difference is between messaging, positioning and branding.  While they certainly are related, each … Read More

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