A quick start to 2011

A couple of Clarus Communications' clients are getting the year off to a fast start with coverage this week in BtoB Magazine, one of their target publications.

LeadJen and their customer WebLink were featured in a case study  demonstrating how LeadJen was able to use email coupled with personal telephone conversations to add more than 200 contacts to the salBtob-logoes funnel for WebLink.  Mike Bryan, vice president of marketing for WebLink,  is excited about the LeadJen results.  “Now we're winning against the competition 85% to 90% of the time we're up against someone for a share of the market,” he said in the article.

Our client Carrisa Newton, director of marketing for Delivra, was published in BtoB Email Marketing Insider with an expert column on how social media impacts email marketing.  Her solid analysis is worth reading

What an exciting way to kick off the new year!

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