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by Neil Berman, president of Delivra
Publication: MediaPost Email Insider
May 19, 2010
Just when we all were getting the hang of social sharing and what it could mean to brands and organizations, Facebook switched it up. If you haven’t already heard, Facebook announced that the “Become a Fan” feature on Pages has been changed to “Like” to make things more consistent across the entire platform.
Whether you like Facebook’s change or not, it brings up the issue of how email marketers can best keep up with the changing world of social media.
Social media is a natural partner for email marketing. It gives marketers the opportunity to listen to customers, instead of simply talking to them. One recent study of mothers with children at home found higher than average use of social networking sites such as Facebook. In the study nearly 94% of respondents reported seeking advice from others before making a purchase, and more than 97% shared their own advice. Clearly, the more you listen, the better you’ll be able to refine future marketing efforts.
Here are some tips on how to keep social marketing current so you can keep listening to your customers:
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