Spare Change: my two cents on making a difference with social marketing

The Tip Jar

Publication: SocialMarketing.com (blog)
September 2, 2007
Postings from Nedra Kline Weinreich

Workin’ for tips on this Labor Day weekend…

Playing off of George Carlin’s seven dirty words you can’t say on TV, Jordan Ayan came up with 100 dirty words that shouldn’t be used in email subject lines. If it reads like spam, it will get deleted. In addition to anything having to do with sex, viagra and debt consolidation, the list includes innocuous words and phrases like “act now,” “dear friend,” “free offer,” “opportunity,” “teen” and “your family.” And even if someone has actually won something from your organization, don’t use “You’re a winner!” as the subject line. Make sure your email can be identified easily as coming from your organization and be consistent in the wording of your email subject lines.

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