Grace Outdoor installs Watchfire digital billboards in Lexington, SC

Grace Outdoor, of Columbia, S.C., has installed two digital billboards manufactured by Watchfire Digital Outdoor. The new billboards include an E-16mm 10’x36’ board located on Highway 378 near Interstate 20 in Lexington, S.C., and an E-16mm, 14’x48’ board installed on Interstate 26 near Aviation Boulevard in Charleston.

The Lexington location is the fastest growing area in the metropolitan region, with a traffic count of 38,500 vehicles daily. The Charleston board is located near Charleston International Airport and has a traffic count of 128,200 vehicles daily.

Despite larger competitors in the market, Grace Outdoor CEO Hal Stevenson credits his success to his ability to bring innovative ideas to his advertisers that deliver greater value. Advertisers on the new billboard include business services, restaurants, retailers and the state lottery. 

Stevenson selected his latest digital billboards from Watchfire because of the company’s outstanding service.

“Watchfire is a very service-oriented company. My relationship with the company–from the CEO to the salesman–has been very positive, and I feel good about everyone I deal with,” said Stevenson.

“It is gratifying to work with repeat customers, like Grace Outdoor, who are committed to creatively using digital billboards for the benefit of their customers,” said Darrin Friskney, director of Watchfire Digital Outdoor. “We are excited to see Watchfire expanding in the Lexington, S.C. market.”

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards have the deepest color palette in the industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest weather conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry. 

For information on how other operators are breaking the mold and finding new ways to profit from digital billboards, download a white paper at

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 35,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. The company is located in Danville, Ill. with marketing and sales operations in Indianapolis.

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