Marketing Company THE HEAVYWEIGHTS Taps Clarus Communications for Public Relations

CHICAGO and INDIANAPOLIS – (March 16, 2010) – Clarus Communications (, a business-to-business (B2B) public relations agency focused on driving revenue growth for clients, has been tapped by THE HEAVYWEIGHTS as their public relations agency.  Clarus Communications is tasked with delivering public relations strategy and activities that drive sales leads and increase brand awareness for THE HEAVYWEIGHTS.

Indianapolis-based The HEAVYWEIGHTS ( helps companies solve problems that prevent them from growing. For healthcare organizations this means increasing profitable patient volume and reputation. For high growth companies this means increasing sales, profits and reputation.

“Clarus Communications is uniquely focused on using public relations to generate qualified leads and ROI,” said John Luginbill, CEO and founder of THE HEAVYWEIGHTS.  “In addition to producing fast results, Clarus has helped us further refine our message strategy in the marketplace.  This has helped THE HEAVYWEIGHTS gain immediate value with more successful media interviews, bylined articles and speaking engagements.”

THE HEAVYWEIGHTS helps both companies and healthcare organizations achieve rapid growth without breaking the bank.  They do this through a collaborative process that is fixed price with a fixed timeline, demanding accountability from all partners.  THE HEAVYWEIGHTS also offers seminars and training on how to use social media for growth and how to measure the results. Clients include Indiana University School of Medicine, Riley Hospital for Children and Indiana University Health, in addition to some of America’s most well known brands including Nike, McDonald’s and Thomas’ English Muffins.

“Public relations is a cost-effective investment that can drive measurable growth in today’s challenging economy,” said Mara Conklin, president of Clarus Communications. “We are very pleased that THE HEAVYWEIGHTS selected Clarus Communications to implement a revenue-driven communications program that will help build THE HEAVYWEIGHTS’ brand and drive sales.”

About Clarus Communications
Clarus Communications is an independent, business-to-business (B2B), public relations firm that specializes in measuring results and driving revenue for companies.  Clarus Communications’ programs create sales opportunities for clients by helping them engage with more prospects and strengthen existing customer relationships.  Clarus has offices in Chicago and Bentonville, Ark.,   For more information, please visit or call (847) 816-9411.

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