Gustave Flaubert, the French novelist best known for writing Madame Bovary, has been quoted as saying: “There is no truth. There is only perception.”
GE found this out when responding to a New York Times article stating the company had paid no taxes in 2010.
Quick to refute the article, GE executives took to Twitter. Unfortunately, their confusing posts and slow response time left many people believing another adage: If you don’t tell the whole truth, the perception is that you’re lying.
There is a simple lesson in all this: tell the truth…always.