As Bob Dylan said, the times they are a-changing. That’s especially true when it comes to traditional media, such as magazines, newspapers, television and radio.
Over the past few years, hundreds of traditional media outlets have closed their doors. It’s gotten so bad that there are people who Tweet just on this subject, including @themediaisdying and @journojobcuts.
How does this impact your PR effort?
- Fewer outlets and dwindling number of reporters mean a more competitive market for coverage.
- Many outlets depend on freelance writers who are also highly stressed and crunched for time.
- Bloggers are encroaching on traditional media, but don’t always play by journalists’ rules.
As glass-half-full kind of gals, we see these trends as opportunities for anyone who can deliver a good idea at the right time, and make it as easy as possible for the reporter.