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Monthly Archives: April 2011
THE ITV DOCTOR IS IN! PROFILE OF MIKE BLOXHAM
Dear Readers: This week we’ll attempt to solve one of the great enigmas of our industry: Who is Mike … Read More
Posted in Clients in the News
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Marketing’s Triple Crown: Positioning, branding, messaging
In early May, horse racing season officially kicks off with the Kentucky Derby, the first race of the … Read More
Stress is part of the job
What do air traffic controllers and PR pros have in common? Hint: not on-the-job naps. According to a … Read More
Posted in PR, PR agency, Public Relations
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Should you outsource PR?
Let’s face it, getting your company’s name in the press is not rocket science. Assuming you have the … Read More
We are getting social!
Today we will be getting out of the office and getting social! We have been invited to participate … Read More
Posted in Online Marketing, PR, Public Relations, Social Media
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Crisis: The odds are against you
Murphy’s Law says anything that can go wrong will go wrong. I don’t like those odds. Anyone with … Read More
Today’s “Mad Men” are dangerous
Nothing travels faster than light, with the possible exception of bad news. This adage was reinforced recently by … Read More
Posted in Online Marketing, Public Relations
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The proof is in the pictures
It’s true that pictures are worth a thousand words. For two of our clients last month, pictures were … Read More
Posted in Public Relations
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System integration enables DCI to adjust e-mail scale
Client: Drum Corps International (DCI) Agency: Delivra Objective: Streamline the process of sending out multiple newsletters a week … Read More
Posted in Clients in the News
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How should companies ask colleagues via email to donate to a cause?
According to the U.S. Chamber of Commerce, global corporate assistance for the recent and ongoing crises in Japan … Read More
Posted in Clients in the News
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