Monthly Archives: June 2011

How to increase search rankings using PR

We were asked recently about the best way to increase a company’s ranking on Google, Bing, Yahoo and … Read More

Posted in Brand Awareness, Online Marketing, PR, Public Relations, Social Media | 1 Comment

How to succeed in PR using social media

Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects.  … Read More

Posted in Blog, Clarus Communications, Messaging, Online Marketing, PR, PR agency, PR measurement, Public Relations, Social Media, Uncategorized | Leave a comment

Why interviews fizzle

Interviewing with a reporter is like dating: you prep for the event, you try to engage at a … Read More

Posted in Brand Awareness, Clarus Communications, Messaging, PR agency, Public Relations | Leave a comment

Anthony Weiner Adds 10,000 Followers Since Weinergate Broke

As weekend TV news dissected the fact that Rep. Weiner has added some 10,000 more followers since the … Read More

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5 Ways PR Can Help Sell Your Business

By Mara Conklin, president and founder of Clarus Communications, a results-driven public relations and social media firm. Executives pondering an … Read More

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Sophisticated and Powerful Consumers: How Transparency Will Change Hospitals

Written by Molly Gamble While patients have always been hospitals’ consumers, provisions of the Patient Protection and Affordable … Read More

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The Rise of Digital Outdoor Billboards

Although it might be intuitively obvious when you think about it, most people have simply overlooked billboards as … Read More

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Ask An Expert: Dumbest. Moves. Ever.

This week’s Ask-an-Expert question is: What is the dumbest thing you’ve ever seen a client/email marketer do? I … Read More

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Watchfire Gets a First in the Industry

Gail Chiasson, North American Editor For the first time in the industry, Underwriters Laboratories’ UL-Environment group has given its Energy … Read More

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Healthcare Marketers: 6 Steps To Blueprint A Social Media Strategy For Increased Patient Volume

By John Luginbill, CEO, THE HEAVYWEIGHTS Most healthcare marketers will agree that social media is a great way to … Read More

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