Increase Patient Volume with Social Media – It’s Just Like High School

Editor’s Note: Medtopicwriter would like to thank John Luginbill and the Turn Up Your Volume website for allowing us to republish this article. Luginbill’s passion at work is developing strategy and programs that aid the mission of great health systems, hospitals, FQHC’s, and medical practices. Don’t miss out on the wealth of knowledge available at the Turn Up Your Volume site.


Harness the power of social media for increased patient volume and profits.

Learning to master social media is a lot like learning to fit in during high school. The good news is that this time there will be a lot less acne.

I just love what Heidi Cohen has written via SmartBlog for Social Media – a short yet complete 10-point guide to getting along and thriving online in the social media world.  She calls it “10 Tips for Social Media Introverts.” It is definitely worth a few minutes to read.

She basically concludes that, just like back in school, it’s important to learn the unspoken rules that govern online interactions, to be generous with your praise and recommendations, and to work your way into the in crowd by getting involved with the right activities and groups.

It will only take you a few minutes to read Heidi’s thorough explanation of all ten points, but below is an outline just to whet you whistle:

  • Pick your playground
  • Wear the uniform
  • Realize that you’re not alone
  • Mind your manners
  • Learn the lingo
  • Join extracurricular activities
  • Share your knowledge
  • Pay it forward
  • Be the star of your social media story
  • Make a date to get together
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