Monthly Archives: July 2012

Is the news release dead? 5 reasons to keep sending press releases.

The news release has been a staple of PR programs for decades. With the advent of social media, … Read More

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Watchfire Signs on WCIA-TV

Watchfire Signs was featured in the Morning Treasure Hunt on WCIA-TV. View the spot here.      

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“I Love Your Product, But…”: Making your product better, thanks to your customers

by Erin McDermott. Teresa and Erik Bryan started out as their own company’s guinea pigs. The Bay Area-based … Read More

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The Age Of The Informed Marketer: Are You In?

By Troy Burk, CEO & Founder, Right On Interactive In the past 10 years, no job has changed as … Read More

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Telemarketing Helps First Databank Qualify Leads

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells … Read More

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4 Technologies for Smarter Localized Content Marketing

By ASHLEY FURNESS  Localized messaging can be one of the best strategies for making a national brand immediately … Read More

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Digital signage + social media = big opportunities

By Barry Pearman, Watchfire Signs In the lifespan of technology, both digital signs and social media can be … Read More

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How To Create A Content Calendar You Can Stick To

by Frank Dale If you’re a content marketer, you know that content calendars are a lot like New … Read More

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Indiana University taps into students’ individual stories

Client: Indiana University Firm: Compendium Objective: To enhance and increase the effectiveness of prospective student outreach The marketing team at Indiana University sought to … Read More

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Four retailers who translated social media into revenue

Facebook, Twitter, Pinterest – their importance has been drilled into the heads of retailers, so much so that … Read More

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