Monthly Archives: January 2013

Five traits of good messaging

Good messaging is essential to the success of any public relations program because it serves as the foundation … Read More

Posted in Brand Awareness, Messaging, Public Relations | Leave a comment

Secrets to a successful infographic

Infographics, a graphic that displays complex information so it’s easy to understand, can be great tools for your … Read More

Posted in Content marketing, Lead Generation, Media Relations, Online Marketing | Leave a comment

Questions that can trip you up in an interview

Any media interview has at least two different agendas in progress simultaneously. You have a story that you … Read More

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One missed deadline = many missed opportunities

When I was 10 years old, I was supposed to meet my Dad on a well-lit downtown street … Read More

Posted in Media Relations, Messaging, Public Relations | Leave a comment