Secrets to a successful infographic

Infographics, a graphic that displays complex information so it’s easy to understand, can be great tools for your public relations program. Because they are quick and easy to view, they tend to drive a lot of response.

We recently promoted an infographic produced by a client that generated 215 leads and added 65 qualified leads to the pipeline.

Producing a winning infographic isn’t difficult and there are many companies out there who specialize in this medium. Keep a few things in mind:

  1. Use your own data. Infographics that include proprietary data are more successful in garnering media attention and driving leads. This is because the information conveyed in the infographic is unique. Since most customers consider data secret,  try aggregating customer data to pull out trends.
  2. Keep it simple. Cramming a lot of information into an infographic makes it difficult to read and defeats the purpose of an infographic. Start with the points you want to convey and support these points with your best data.
  3. Keep graphics interesting. Infographics need to be visually appealing. Choose graphics that convey your message in an unorthodox way. Use easy to understand charts and icons, and make sure the colors you choose complement the message.
  4. Make it easy to download. Give reporters a direct link to download a high resolution version of the infographic and make sure your permission to reprint is visible. For lead generation, consider asking prospects to register to download the graphic.
  5. Include a call to action. Include a prominent call to action on the infographic, so those who are interested in the data can get more information.
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