Facebook and Twitter can be effective venues for reaching your customers. Unfortunately, many marketers believe the fleeting nature of these channels means they can quickly add messages without the usual due-diligence given to other tactics, such as email marketing and direct mail.
For example, a restaurant recently put up this message containing a misspelled word and a typo:
The message this really sends is: we don’t pay attention to the details. Honestly, not the kind of place at which I want to eat.
Before you put up that next Facebook post or Tweet, ask yourself a few questions:
- Is this the right tone? Social media should reflect the personality of your business. This can be done with language as well as content.
- Does this post promote our goals? Most businesses exist to strengthen customer relationships, which results in increased sales. Make sure the post is inclusive, non-controversial (unless that’s your goal) and appropriate for your audience.
- Has someone else read this first? Have another person proofread all posts for typos as well as tone and accuracy of content.
These three quick questions will help you avoid this fate: