Monthly Archives: May 2013

Are words still important for marketers?

News that Yahoo acquired Tumblr for $1.1 billion and the growing success of Vine and Pinterest has us … Read More

Posted in Media Relations, Online Marketing, Public Relations, Social Media | Leave a comment

What not to say to a reporter

It is flattering for a reporter to ask questions about you and your business. In fact, it can … Read More

Posted in Media Relations, PR, Public Relations | Leave a comment

Scoring media coverage is great; knowing how to leverage it is better

Merchandising your media coverage is like icing on a cake. You get more mileage from the article by … Read More

Posted in Brand Awareness, Content marketing, Media Relations, Online Marketing, Public Relations | Leave a comment