Monthly Archives: September 2013

Ask the PR Pro: Why did the reporter only use part of my interview?

You did a great job answering the questions, telling your story and directing the interview, but the reporter … Read More

Posted in Ask the PR Pro, Media Relations | Leave a comment

Ask the PR Pro: What’s the best way to measure PR?

It’s important to measure the success of your PR program. Not only does this give you an idea … Read More

Posted in Ask the PR Pro, Media Relations, PR measurement, Public Relations | Leave a comment

How to get editorial coverage by connecting to a national event

Reporters and editors are always looking to expand or localize a national story. Knowing how to leverage this … Read More

Posted in Content marketing, Media Relations, Online Marketing, Social Media | Leave a comment

Ask the PR Pro: Can PR be done on a pay-for-placement basis?

There are three ways that PR firms bill for their services: on retainer, by project and as a … Read More

Posted in Ask the PR Pro, PR, PR measurement, Public Relations | Leave a comment

Ask the PR Pro: Who should manage the PR firm?

When a PR firm is paired with the appropriate internal manager, there’s no limit to what can be … Read More

Posted in Ask the PR Pro, PR agency | Leave a comment