Ask the PR Pro: Can we reuse an article that already ran?

One of the best things about public relations is the ability to reuse articles that have been written about your company and bylines that you’ve contributed to publications.

Here are a few ways to get more mileage from your media coverage:

  • Socialize articles by posting them on your Facebook page, Tweeting them and promoting them on LinkedIn.
  • Feature articles on your website. A good business website has a special tab for news coverage where people can quickly see articles written about you and your firm.
  • Write a blog about it. You may only need a quick couple of lines to introduce the subject, then you can link to the article in the blog. This also is another opportunity to Tweet your blog.
  • Include the article in your newsletter. If you send a newsletter to prospects and customers, include a link to recent articles. People feel good about doing business with someone who has been featured positively in the media.
  • Offer byline articles that have already appeared in publications to industry association newsletters. Make sure to provide the association with copyright information.
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