Speaking engagements can be very time consuming. With preparation and travel, a single speaking engagement can easily consume three days of work. So, are they worth the effort?
In our experience, the answer is “yes.” Delivering a good speech to a national audience at an industry conference or to a local audience at a business event boosts the credibility of both you and your company. The benefits of this exposure include:
- Increased brand awareness among prospects.
- Exposure to business and trade media, as well as industry analysts.
- Introduction to potential business partnerships and vendors.
- Enhanced stature with future employees.
- A fuller list of accomplishments for industry and business award applications.
Next time, we’ll provide tips for snagging speaking engagements.