Ask the PR Pro: How can I benefit from speaking engagements?

Speaking engagements can be very time consuming. With preparation and travel, a single speaking engagement can easily consume three days of work. So, are they worth the effort?

In our experience, the answer is “yes.” Delivering a good speech to a national audience at an industry conference or to a local audience at a business event boosts the credibility of both you and your company. The benefits of this exposure include:

  • Increased brand awareness among prospects.
  • Exposure to business and trade media, as well as industry analysts.
  • Introduction to potential business partnerships and vendors.
  • Enhanced stature with future employees.
  • A fuller list of accomplishments for industry and business award applications.

Next time, we’ll provide tips for snagging speaking engagements.

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