Monthly Archives: July 2017

How PR can combat “fake news”

If you’re skeptical about what you see online, in the paper or on the evening news, you’re not … Read More

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How to write the perfect customer use case

What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More

Posted in Content marketing, Lead Generation, Public Relations, Writing | Leave a comment

Lights, camera, action: the importance of video in media training

When I first learned to ski, I made a conscious decision to take lessons in Colorado rather than … Read More

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Measuring the value of PR on a shoestring

For decades the public relations industry has been trying to up its game when it comes to measurement. … Read More

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Five Steps to Building Engaging Thought Leadership

B2B thought leadership can be one of the most effective means of driving potential customers into the sales … Read More

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