You know all those thought-provoking articles that executives get published in trade magazines and business publications? Do you ever wonder how they can manage their jobs and personal lives, and still have time to write articles that are publication worthy?
The secret may be a ghost writer, a writer-for-hire who drafts articles and other content that appear under the executive’s byline. People use ghost writers to develop all kinds of content—from
thought leadership blogs, to editorials, byline articles and speeches.
There are many great reasons to hire a ghost writer; chief among them is time. Professional writers typically draft an article in a fraction of the time it would take an executive. And, unless you’re a born writer, chances are a ghost writer will deliver a piece that’s better constructed, more interesting, grammatically correct and acceptable to an editor.
When looking to hire a good ghost writer, look for the following traits:
A frightfully quick grasp of complex topics. Look for a writer who can demonstrate the ability to understand difficult or complex topics, and can distill these ideas into content that is easy to understand.
A wizardly ability to build out content. Look for a writer who can take your ideas and add depth to it through research, a solid grasp of current events, and an understanding of history. A good ghost writer will know how to steer content towards what’s important to readers.
The spooky power to sound like you. Make sure the writer has the ability to adjust the tone of articles and other content so it sounds like you would write…only better. Do you have a certain style? Are there key phrases for which you are known? Are you a storyteller, or do you mainly stick to the facts? Find someone who can reflect your style.
Ability to navigate the graveyard of deadlines. Nothing kills an article or blog opportunity faster than missing a deadline. Look for a writer who has a sense of urgency, understands the needs of publications, and has a track record of meeting target dates.
Understands the complex web of publishing. Editors have specific needs for educational, non-promotional articles that are concise and well-written. Look for a writer who understands what editors are looking for in contributed articles and other content.
Follow this advice and you’re sure to find a ghost writer who delivers more treats than tricks!