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Author Archives: Mara Conklin
PR’s Measurement Problem
We recently had a client ask us if we could provide a report that showed exactly how many … Read More
Posted in Lead Generation, PR, PR measurement
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How to use PR for demand generation
The use of public relations, or earned media, is on the rise among B2B marketers because of its … Read More
Posted in Uncategorized
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How to Find a Scary Good Ghost Writer
You know all those thought-provoking articles that executives get published in trade magazines and business publications? Do you … Read More
Posted in Content marketing, Grammar, Thought Leadership, Writing
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The PR Traits of Inc. 5000 Companies
As a PR practitioner who works mainly with early stage, high-growth businesses, I’ve been fortunate to partner with … Read More
Posted in Uncategorized
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Press Release Tips from 16 PR Pros Who Know Best
Some people say the press release is dead. Do you know what I say to those people? They’re … Read More
Posted in Clarus in the News
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Video: Tips for hiring a PR agency
If you’re hiring a PR firm, check out our newest video for tips.
Posted in Media Relations, Outsourcing, PR, PR agency
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Insider’s Guide on How to Get More From Your PR Agency
If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More
Posted in Media Relations, Outsourcing, PR, PR agency, PR measurement, Writing
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Tips for Selecting The Right PR Agency
The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More
Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized
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Lessons in Preparedness From Harvey, Irma and Maria
We are coming up on the one-year anniversary marking the first time in modern meteorological history that three … Read More
Posted in Crisis Management
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Messaging isn’t just for media interviews
What does your company do? This should be a simple question for anyone in an organization to answer. … Read More
Posted in Media Training, Messaging
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