Category Archives: Ask the PR Pro

How to write an elevator statement

Every company needs an elevator statement, a memorable description that quickly describes what the company does and why … Read More

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Ask the PR Pro: How do I become a thought leader?

Have you noticed that it seems the same people are regularly quoted in industry publications? Have you ever … Read More

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Ask the PR Pro: How can I get my company in the Wall Street Journal?

A frequent question we receive from clients and prospects is how they can get coverage in the Wall … Read More

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Ask the PR Pro: How long does it take to see PR results?

If someone you never met before knocked on your door, chances are you wouldn’t let him in your … Read More

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Ask the PR Pro: What time commitment should I expect to devote to PR?

We hear from many marketing managers and business owners who are shocked to discover how much of their … Read More

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Ask the PR Pro: How can I benefit from speaking engagements?

Speaking engagements can be very time consuming. With preparation and travel, a single speaking engagement can easily consume … Read More

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Ask the PR Pro: Should I send out a news release in December?

As the holidays approach, a couple of things happen that cause marketers to reconsider making any important announcements: … Read More

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Ask the PR Pro: What should I expect from my PR firm?

If you’re thinking about hiring a PR firm, you may wonder what expectations you should have for their … Read More

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Ask the PR Pro: Is it appropriate to thank a reporter?

Reporters are human, and like everyone they want to feel appreciated. It’s always a good idea to thank … Read More

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Ask the PR Pro: How do I write a news release?

Journalism school teaches students to consider the “who, what, where, when, why and how” when writing a news … Read More

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