Category Archives: Blog

How to build a great personal brand

Most people think that brand-building is just for companies and products. They couldn’t be more wrong. Consider Chip … Read More

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First impressions are lasting

Recently, I needed to have some glass replaced in my house so I went to the local glass … Read More

Posted in Blog, Online Marketing, Social Media | Leave a comment

Voice tricks for better interviews

Get rid of the grumps or go to A.A.  That’s what my friend tells me. In this case, … Read More

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Beware the bait and switch

No one likes surprises, especially when their job is on the line. So it’s surprising how many PR … Read More

Posted in Blog, Clarus Communications, Media Relations, Messaging, Outsourcing, PR agency, Public Relations, Uncategorized | Leave a comment

How to engage bloggers

It doesn’t take a background in journalism anymore to be an influential reporter. Bloggers are online all the … Read More

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5 steps to a comment-worthy blog

Have you thought about writing a blog but don’t know how to get started? Here are a few … Read More

Posted in Blog, Online Marketing, PR agency, Public Relations, Social Media, Uncategorized | 3 Comments

How to succeed in PR using social media

Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects.  … Read More

Posted in Blog, Clarus Communications, Messaging, Online Marketing, PR, PR agency, PR measurement, Public Relations, Social Media, Uncategorized | Leave a comment

RT: Help, I’m drowning

As Bob Dylan said, the times they are a-changing. That’s especially true when it comes to traditional media, … Read More

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A quick start to 2011

A couple of Clarus Communications' clients are getting the year off to a fast start with coverage this … Read More

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Social media content is everywhere

If you’re having trouble making time for social media, you’re not alone. R2integrated recently conducted a survey of … Read More

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