Category Archives: Blog

Don’t Spam Me, Bro

I saw a study recently conducted by Harris Research about the use of email in the workplace.  While … Read More

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Communication Lessons from Spring Break

Spring Break is over but the lessons learned are still fresh.  My family was headed home from San … Read More

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How to Be a Good Client for Your PR Agency

Public relations is one of the most cost-effective marketing tactics available today, which explains why many companies are … Read More

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Rev up your marketing email with video

Marketers looking for a way to keep recipients engaged with emails should try adding video.  Emails that contain … Read More

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It’s the benefits, dummy

Marketers often make the mistake of speaking in the language of features, not realizing that their prospects hear … Read More

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Screwing up in Socialville

I was planning a family vacation recently and spent a lot of time online trying to find a … Read More

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Social media strategies that work

Thinking about adding social media to your marketing mix?  Who isn’t?  Marketers plan to increase their online marketing … Read More

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On Being Thankful…

The PR business is tough.  Oftentimes, the very people who want to “spin” your story, also are “spinning” … Read More

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It’s carving time!

Department heads, managers and business owners are going through the annual tradition of carving…not the turkey but the … Read More

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When you need to know….

I am connected.  I text, twitter, instant message and email.  I spend most of my working day online … Read More

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