Category Archives: Brand Awareness

How to build a great personal brand

Most people think that brand-building is just for companies and products. They couldn’t be more wrong. Consider Chip … Read More

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Ask the PR Pro: How do I become a thought leader?

Have you noticed that it seems the same people are regularly quoted in industry publications? Have you ever … Read More

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What is your brand?

Most people think of public relations and brand-building as just for companies. However, in today’s hyper-connected world, smart … Read More

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Ask the PR Pro: How can I benefit from speaking engagements?

Speaking engagements can be very time consuming. With preparation and travel, a single speaking engagement can easily consume … Read More

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The value of thought leadership in PR

We have been working with high-growth companies for a long time, and during these years we’ve been fortunate … Read More

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Scoring media coverage is great; knowing how to leverage it is better

Merchandising your media coverage is like icing on a cake. You get more mileage from the article by … Read More

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Vegas, baby! How to get the most out of trade shows

You either love ‘em or you hate ‘em, but trade shows remain one of the best ways to … Read More

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Online reputation suffering? PR can help.

When a company or executive makes a mistake, it doesn’t take long for word to travel. Within hours, … Read More

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Five traits of good messaging

Good messaging is essential to the success of any public relations program because it serves as the foundation … Read More

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How to set up a press area on your website

Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More

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