Category Archives: Clarus Communications

Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts

CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Media Relations, Messaging, Online Marketing, PR agency, Public Relations | Leave a comment

Beware the bait and switch

No one likes surprises, especially when their job is on the line. So it’s surprising how many PR … Read More

Posted in Blog, Clarus Communications, Media Relations, Messaging, Outsourcing, PR agency, Public Relations, Uncategorized | Leave a comment

A Modern Definition of PR?

In September 2011, the Public Relations Society of America (PRSA) set out to update its definition of PR … Read More

Posted in Clarus Communications, Lead Generation, Messaging, PR measurement, Public Relations, Sales | Leave a comment

The media is changing. How you can keep up.

Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Crisis Management, Media Relations, Messaging, Online Marketing, Public Relations, Social Media, Web/Tech, Writing | Leave a comment

News flash: You don’t want to be in The Wall Street Journal

When we meet with a prospective client, one of the first things we often hear is, “We want … Read More

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Welcome Braintree!

Welcome to our newest client, Braintree, an online payments provider for many of the fastest-growing and most discerning online … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Media Relations, Messaging, Online Marketing, PR agency, Public Relations | 1 Comment

PR vs. Advertising: PR wins for early stage companies

Early-stage companies ramping up product development often struggle with a lack of brand awareness. When no one knows … Read More

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During interviews, three’s company

We’ve all heard the saying: two’s company, three’s a crowd. But not when it comes to phone interviews … Read More

Posted in Clarus Communications, Media Relations, Messaging, PR agency, Public Relations | Leave a comment

How to Increase Facebook Fans

In a few short years, Facebook has evolved from a platform used by  friends to stay in touch … Read More

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PR BS: What your PR firm says and what it really means

It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most … Read More

Posted in Clarus Communications, Lead Generation, Media Relations, Outsourcing, PR, PR agency, PR measurement, Sales | Leave a comment