Category Archives: Content marketing

How to Find a Scary Good Ghost Writer

You know all those thought-provoking articles that executives get published in trade magazines and business publications? Do you … Read More

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How to get long term value from marketing videos

I recently wrote about how popular video is in content marketing and the many benefits of including video … Read More

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How to build a great personal brand

Most people think that brand-building is just for companies and products. They couldn’t be more wrong. Consider Chip … Read More

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How to write the perfect customer use case

What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More

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Five Steps to Building Engaging Thought Leadership

B2B thought leadership can be one of the most effective means of driving potential customers into the sales … Read More

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Ask the PR Pro: What time commitment should I expect to devote to PR?

We hear from many marketing managers and business owners who are shocked to discover how much of their … Read More

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How to get editorial coverage by connecting to a national event

Reporters and editors are always looking to expand or localize a national story. Knowing how to leverage this … Read More

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Ask the PR Pro: What is messaging?

In public relations, messaging is a combination of the information and tone that executives want to convey when … Read More

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Let your content out of the closet

Ask any woman and she will tell you: if your closet has the basics (think little black dress), … Read More

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Scoring media coverage is great; knowing how to leverage it is better

Merchandising your media coverage is like icing on a cake. You get more mileage from the article by … Read More

Posted in Brand Awareness, Content marketing, Media Relations, Online Marketing, Public Relations | Leave a comment