Category Archives: Crisis Management

Lessons in Preparedness From Harvey, Irma and Maria

Posted on August 29, 2018 by Mara Conklin

We are coming up on the one-year anniversary marking the first time in modern meteorological history that three … Read More

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Media Training: it’s not just for interviews

Posted on June 28, 2017 by Mara Conklin

If you’ve ever been through media training, you understand how a seemingly easy task becomes nerve-wracking when the … Read More

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Online reputation suffering? PR can help.

Posted on March 5, 2013 by Mara Conklin

When a company or executive makes a mistake, it doesn’t take long for word to travel. Within hours, … Read More

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The media is changing. How you can keep up.

Posted on February 10, 2012 by Mara Conklin

Two reporters lost their notes, we had to ask for three article corrections (including the misspelling of a … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Crisis Management, Media Relations, Messaging, Online Marketing, Public Relations, Social Media, Web/Tech, Writing | Leave a comment

Crisis communications lessons from Penn State and Rick Perry

Posted on November 17, 2011 by Mara Conklin

There were two stories in the news last week that made it difficult to turn away from the … Read More

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BlackBerry’s Black Eye

Posted on October 13, 2011 by Mara Conklin

Research in Motion, Inc. (RIM), BlackBerry’s parent company, has had a bad week. And if you listen to … Read More

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When it comes to crises, most expect, few plan

Posted on July 18, 2011 by Mara Conklin

A Forbes blog recently unveiled something we’ve known for some time: when it comes to crises, most companies … Read More

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PR lessons from Weinergate

Posted on June 3, 2011 by Mara Conklin

Watching Weinergate unfold is both fascinating and painful.  For those without electronics, Weinergate refers to a scandal involving … Read More

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Do ethics matter in PR?

Posted on May 13, 2011 by Mara Conklin

Facebook hired Burson-Marsteller to run a negative whisper campaign against competitor Google.  This is not wildly surprising if … Read More

Posted in Brand Awareness, Clarus Communications, Crisis Management, Messaging, Outsourcing, PR, PR agency, Public Relations | Leave a comment

Crisis: The odds are against you

Posted on April 13, 2011 by Mara Conklin

Murphy’s Law says anything that can go wrong will go wrong.  I don’t like those odds. Anyone with … Read More

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