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Category Archives: Lead Generation
PR’s Measurement Problem
We recently had a client ask us if we could provide a report that showed exactly how many … Read More
Posted in Lead Generation, PR, PR measurement
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How to be a trade show show-off
You either love ‘em or you hate ‘em, but trade shows remain one of the best ways to … Read More
Posted in Lead Generation, Thought Leadership
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How to write the perfect customer use case
What’s more important: words or actions? From a young age we learn that actions speak louder than words. … Read More
Ask the PR Pro: How can PR be used to generate leads?
Of all the tools in a marketer’s arsenal, public relations can be one of the most effective for … Read More
Posted in Ask the PR Pro, Lead Generation
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Vegas, baby! How to get the most out of trade shows
You either love ‘em or you hate ‘em, but trade shows remain one of the best ways to … Read More
Posted in Brand Awareness, Lead Generation, Media Relations
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What’s the value of PR?
Measuring the impact of public relations on an organization has always been difficult. In the past, the accepted … Read More
Secrets to a successful infographic
Infographics, a graphic that displays complex information so it’s easy to understand, can be great tools for your … Read More
How to set up a press area on your website
Don’t underestimate the importance of a good “Press” area on your website. This page is used by journalists … Read More
Merchandising your PR hits
You worked hard to interest a reporter in your story, aced the interview and the article finally appears. … Read More
Using PR to sell against the competition
Public relations is a powerful tool for marketers in highly competitive and noisy markets. That’s because appearing in … Read More