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Category Archives: Media Relations
Video: Tips for hiring a PR agency
If you’re hiring a PR firm, check out our newest video for tips.
Posted in Media Relations, Outsourcing, PR, PR agency
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Insider’s Guide on How to Get More From Your PR Agency
If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More
Posted in Media Relations, Outsourcing, PR, PR agency, PR measurement, Writing
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Media Training: it’s not just for interviews
If you’ve ever been through media training, you understand how a seemingly easy task becomes nerve-wracking when the … Read More
Posted in Crisis Management, Media Relations, Messaging
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Ask the PR Pro: How do I become a thought leader?
Have you noticed that it seems the same people are regularly quoted in industry publications? Have you ever … Read More
Posted in Ask the PR Pro, Brand Awareness, Media Relations
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Ask the PR Pro: How can I get my company in the Wall Street Journal?
A frequent question we receive from clients and prospects is how they can get coverage in the Wall … Read More
Posted in Ask the PR Pro, Media Relations, Messaging, Writing
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Voice tricks for better interviews
Get rid of the grumps or go to A.A. That’s what my friend tells me. In this case, … Read More
Posted in Blog, Media Relations
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Ask the PR Pro: What time commitment should I expect to devote to PR?
We hear from many marketing managers and business owners who are shocked to discover how much of their … Read More
Posted in Ask the PR Pro, Content marketing, Media Relations, Writing
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Ask the PR Pro: Should I send out a news release in December?
As the holidays approach, a couple of things happen that cause marketers to reconsider making any important announcements: … Read More
Posted in Ask the PR Pro, Media Relations
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Ask the PR Pro: How do I write a news release?
Journalism school teaches students to consider the “who, what, where, when, why and how” when writing a news … Read More
Posted in Ask the PR Pro, Media Relations, Writing
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As the PR Pro: Do you have strong media contacts in my industry?
This is one of the most frequent questions we receive from prospective clients. What we tell them is … Read More
Posted in Ask the PR Pro, Media Relations
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